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EASE OF USE MAYBE INVISIBLE

BUT ITS ABSENCE SURE ISN'T

About Me

ABOUT ME

UX design to me is to simplify complex problems with the right solutions. Using Design Thinking as a human centered approach to designing, I am able to deliver concepts which have the user in mind and that is easy to use and understand.
I have a passion for usability, an eye for visual consistency, and a knack for reducing the complex to the bare essentials. I trust new technologies to facilitate interactions and create new social opportunities.

EXPERIENCE

Designing for users since 1999

Award Winning User Experience Designer developing intuitive Mobile Apps and HTML5 websites for various projects in Singapore and across South East Asia

LUXURY STYLE HOLDINGS

Work closely with CEO and Stakeholders to set the direction of the web presence and e-commerce of luxury furnishings for various brands such as Harrods of London, Louis Vuitton Moet Henessy (LVMH), Emaar Properties (Burj Khalifa) and many more. This include the creation of experience maps, user journeys and developing interactive touchpoint across diverse platforms to translate the sense of luxury towards the targeted personas.
I help to co-create gobear.com an insurance and financial products meta search and comparison website. I am a UX Leader with a mastery of user centric practice and design through ideation and creation of personas, scenarios and successful user stories.
I am comfortable using different UX tools such as A/B testing, Eye Tracking and Heat Mapping to analyse User Behaviour.
Develop and design User Experience as well as the User Interface for mobile application on the iPhone and Android platform for various Government Agencies. Create web portals and CMS / DMS system for each succesfully deployed application.
Experience

CLIENTS

Clients
More Clients
KAMAL
TAIB
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Want to know more about me?

Let's chat and explore things further.

 

My role is to design, research and produce simple, easy to use and attractive interfaces that has a fine balance of user empathy, aesthetics, keen business acumen with a deep understanding of the consumer and their behavioral patterns. 

 

I am a UX Leader with a mastery of user centric practice and design through ideation and creation of personas, scenarios and successful user stories.

 

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